A BOOK WITH A RADICALLY NEW VISION FOR BRANDS
This is not a brand-building book,
it’s a brand-awakening book!
The Animaway book is a deep dive into the world of brands. It provides evolutionary learning, critical thinking, and appreciative inquiry into the roots of humanity and business.
What’s inside the book:
the industrial era’s
The role of brands in human, business,
and social development
FROM THE AUTHOR
I grew up in a country whose social system was anchored in virtuous human values. When my homeland collapsed, I ended up experiencing life in radically different social systems embedded in market business values.
By witnessing how the change of systems and values profoundly impacted the quality of human life,
I got a strong inner drive to learn more about systems and change.
During my doctoral studies, I was not surprised to discover that one of the most powerful levers for change resides within my branding profession. Motivated to help organizations better adapt to the changing environment, I committed myself to exploring the link between brands and organizational development.
The result is Animaway Branding, a radically new vision for brands which turns brands into levers for human, organizational, and social development.
WHAT READERS SAY
New York, USA
“If you are concerned about the direction the world is heading, if you wonder about the complex ways that social messaging impacts our lives, or if you wish to understand the role branding plays in shaping consciousness itself, this compelling book is a must-read.”
"Animaway Branding is a pearl
that belongs with the
Seventh Generation Stewardship books.
Thank you, Suzana, for following your soul’s calling and being such an inspiration: a warrior of the heart, a lighthouse, and a bridge builder."
Ms. Nikiforova’s bird’s eye view of branding brought me such clarity about the interdependence of brands, business, and life. My main takeaway was the book’s strong message: when you connect and align with your inner wisdom, you can develop a brand that can inspire generations towards goodness, beauty, and truth.
This is definitely a book written by a brilliant mind who is courageous enough to voice her soul for the sake of humanity. Animaway Branding shows us the enlightened path towards business sustainability
and social well-being.
What a surprise that it comes from the world of brands!