THE ANIMAWAY APPROACH
AUTHENTIC
We work with our authentic selves.
We use deep transformational coaching to bring out authenticity and to engage it when working with brands.
SYSTEMIC
We work with brand systems.
We use systems design to map, organize and balance brand systems in a conscious
and sustainable way.
CONSCIOUS
We work with collective intelligence.
We use awareness-based social technologies to connect, align and co-create the future in a collaborative way.
TRANSFORMATIONAL
We focus on transformational needs.
We transform self, business, and society by creating purposeful, mindful, and integrated
brand systems.
THE ANIMAWAY INNOVATION
ANIMAWAY BRANDING ©
We coach you to connect with your higher self. We train you to authentically relate to others and to work with collective intelligence. We teach you to mindfully create and manage brands that bring meaning to your life and contribute to creating a better world.
BRAND SYSTEM LEADERSHIP ©
We introduce mindful collaborative brand governance to align teams, integrate knowledge, inspire creativity, and foster harvesting from collective intelligence in service of sustainable business development and social well-being.
BRAND SYSTEM DESIGN ©
We design branding capability programs and facilitate the design and organization of the branding process for a sustainable brand system. We focus on integrating and balancing the multiple layers involved in the brand creation process.
THE ANIMAWAY PHILOSOPHY
CREATIVITY IS THE NEW COMPETITIVE ADVANTAGE
Creativity is the new competitive advantage.
As creativity resides in elevated states of consciousness, we see raising human consciousness at the individual and group level as part of the branding process.
SELF-ACTUALIZATION & SUSTAINABILITY
ARE THE NEW PRIORITIES OF BRAND BUSINESS
A knowledge society requires brands to focus on the transformational needs of humanity by prompting self-actualization at the individual level and sustainability at the collective level.
BY CHANGING BRANDING WE CAN CHANGE THE WORLD
Brands program the subconscious mind of business which shapes the social mind. With conscious branding we can make business conscious, which can help us create a sustainable world.
“System Leadership
is the best approach to help us solve the organizational and social problems we face today.”
Peter M. Senge, MIT
